The brand General is the largest snus brand in Scandinavia and has become almost synonymous with snus in Sweden, but especially in Norway. For Swedish match this is one of the most important brands and a very popular brand among snus consumers around the world. General has its strength in the special taste which is also reflected in the design of the cans.
The name General dates to a time when General was sold without a trademark, a general snus. Now is the brand one of the most famous snus brands in the word. General has a clear taste of tobacco, with elements of bergamot. General silver is an Original Portion with a mild taste while the white is a white portion which run less and taste longer.