Since 1915, General snus has been carefully crafted from selected tobaccos according to a recipe only known by a few tobacco masters. Before the early 1900s, many manufacturers offered a general snus as a common, universal product based on simple ingredients. Over time, some of these recipes were developed and became brands in Sweden, such as General. Today it the General snus which is the most popular brand in Scandinavia and one of the leading snus brands in the World.